--- title: Data Slayder --- [Skip to content](https://www.slader.org/case-study#main-content) ![](https://www.slader.org/hs-fs/hubfs/nwew.png?width=976&height=257&name=nwew.png)Homepage - [Home](https://www.slader.org?hsLang=en) - [Case Study](https://www.slader.org/case-study) - [Growing Together](https://www.slader.org/data-slayder?hsLang=en#services) - [Training](https://www.slader.org?hsLang=en) [Get started](https://www.slader.org/data-slayder/contact?hsLang=en) - [Home](https://www.slader.org?hsLang=en) - [Case Study](https://www.slader.org/case-study) - [Growing Together](https://www.slader.org/data-slayder?hsLang=en#services) - [Training](https://www.slader.org?hsLang=en) [Get started](https://www.slader.org/data-slayder/contact?hsLang=en) # Case Study ![Free foundational tools to get you started. Free for up to 2 users. No credit cards required. (10)](https://www.slader.org/hs-fs/hubfs/Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(10).png?width=1526&height=1205&name=Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(10).png) ### The $100 million sale The Challenge: When I joined a mid-sized transportation management software (TMS) company as Director of Data Strategy and Systems, there was no lead tracking or reporting system in place, no way to measure return on a $1.3M marketing budget, and customer data split across two disconnected platforms — Gainsight for customer success, HubSpot for sales and marketing. ![Free foundational tools to get you started. Free for up to 2 users. No credit cards required. (9)](https://www.slader.org/hs-fs/hubfs/Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(9).png?width=1856&height=1260&name=Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(9).png) ### The Approach I rebuilt the company's operations data from the ground up — designing lead tracking and reporting where none existed, building cost-per-acquisition and multi-touch attribution models, and leading the full migration of Gainsight into HubSpot: mapping every workflow, moving the data, and retraining the teams that depended on it. ![Free foundational tools to get you started. Free for up to 2 users. No credit cards required. (7)](https://www.slader.org/hs-fs/hubfs/Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(7).png?width=1526&height=1205&name=Free%20foundational%20tools%20to%20get%20you%20started.%20Free%20for%20up%20to%202%20users.%20No%20credit%20cards%20required.%20(7).png) ### The Result Deprecating Gainsight alone saved $45,000 a year, and the team could finally see the same customer data and act on shared metrics like CAC and ROI. When the company was acquired in August 2026, the buyer's due diligence team needed clean, verifiable numbers on customer acquisition cost, attribution, and customer records — and because that reporting infrastructure was already built and trusted, the company produced it on request instead of reconstructing it under deadline. [Get in touch](mailto:lindseyslader@gmail.com) $45K Saved annually by retiring redundant tools $1.3M Marketing spend made measurable through attribution $100M Acquisition supported by clean, unified data ## Ready to slay your data? [Get in touch](https://www.slader.org/data-slayder/contact?hsLang=en) [![](https://www.slader.org/hs-fs/hubfs/nwew.png?width=976&height=257&name=nwew.png)](https://www.slader.org/?hsLang=en) - [Home](https://www.slader.org?hsLang=en) - [Case Study](https://www.slader.org/case-study) - [Growing Together](https://www.slader.org/data-slayder?hsLang=en#services) - [Training](https://www.slader.org?hsLang=en) [mailto:lindseyslader@gmail.com](mailto:lindseyslader@gmail.com) --- Privacy Policy · Legal · © 2026. All rights reserved.